Daughter of an antiquarian, Vivetta Ponti, was born in Assisi and graduated from the Linguistics of Le Mantellate in Florence.
After attending the Paullo training center in Milan, Vivetta began her training course in Robert Cavalli’s office as a design assistant. For Vivetta, her experience at Cavalli was long, but decisive for her creative development, and understanding of business dynamics.
In 2008 Vivetti Ponti won “Who’s Next” in Paris, a competition rewarding the best emerging artists.
The next year, the designer made a big leap and launched her own label, “Vivetta”. The brand debuted for the first time at White Milano in 2010. As the designer said, the early years were “hard and full of defeats,” because her style was not understood.
In 2015, during Milan Fashion Week, Giorgio Armani chose Vivetta to present her Autumn/Winter 2015/2016 “The Groupie Attitude” collection in Armani Theater. Armani had already defined Vivetta as “the best”.
“I have a beautiful memory of the experience, despite some factors of understandable disorganization, being the first presentation. From that day things started to go well, even in Italy.”
With the Spring/Summer 2017 collection, Vivetta Ponti was the first Italian designer to join the Swavorski Collective project. This project encouraged designers to explore new creative paths through the use of crystals.
In March 2017, Vivetta Ponti, was the host of Mercedes-Benz in Beijing, where she presented her Autumn/Winter 2017 collection within the Mercedes-Benz International Designer Exchange Program.