First shown in 1987 with the label “Moschino Jeans”, Love Moschino line reflects the stylistic philosophy and the iconic motifs that have always characterized the Maison.
The Fall/Winter 2008 – 2009 pre-collections for women and men have marked the future evolution of the brand, whose name has changed into Love Moschino. The transformation of the name underlines that the total look is now not only focused on the denim theme, but also on other different clothes and accessory categories.
The word LOVE and its values – empathy, sharing and emotions – together with the strong desire to communicate ironic and positive messages, inspired the new name of the label. The line reflects the trend to have a casual style, a contemporary cool attitude, which is an expression of the passion for fashion as an original and creative dimension, exemplified by bright colors and appealing pop and cartoon graphics.
Different lines of accessories complete the Love Moschino ready-to-wear collections. Bags, shoes, charms, eyewear, watches and small leather goods have become must-have items and details of style in the wardrobe of both men and women.
In March 2015, the label debuted in the retail area with the opening of its first flagship store in Milan, at Corso Venezia. The opening represents an accomplishment and a starting point and it also expresses a particular meaning with the introduction of the new symbol that combines and superimposes the M monogram of Moschino with the heart shape, an ever-present iconographic motive of the brand.