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Versace Jeans is the more casual and accessible expression of the Versace DNA, letting the Versace fan dress with modern style even during their ‘me time’ and for sporty and social occasions. The brand possesses sharp style, a youthful attitude and a fearless independence. Featuring jeans, knitwear, leather and streetwear, Versace Jeans brings the excitement of Versace to casual wearability.

Its international spirit has conquered the younger generation across all over the world with a total look including RTW, footwear and accessories.  Versace jeans collection concentrates on informal clothing, high-end denim and classic Gianni Versace print shirts which are distributed through 56 boutiques and flagship stores, and 1800 multi-brand points of sale, including Internet-based shops.