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REDValentino is: youth – that is freedom, a sense of daring, a playful lack of conventions, not a vital statistic. Youth as a will to non conform, inventively mix and a match, the urge to use fashion as individual expression.

It strives for: ingenuity, a joyful yet subversive gaze, spontaneity, inspiration that breaks rules and stereotypes, contrasts that are solved jollily, giddily, amusingly.

The brand mixes: high and low, street and couture, Wanderlust and Wonderland, intuition and determination, past and present.

REDValentino creates a repertoire of possibilities that can be interpreted in many ways, skipping conventions and impositions.

RED designers look for a constant self-reinvention of the brand, an endlessly renewed tale told through the many images a girl can project onto the world, storytelling that is rooted in reality and is authentic just as much as it is theatrical, witty, funny and even a tad anarchic.

It delves into he here and now, with a romantic, cool stance.

REDValentino is about: clothes as a personal language and personality as the essence of style.

REDValentino is:

spontaneous, multicultural, digital savvy, original – effortlessly so.