M Missoni is a collection which provides women with a total look. It is easily recognisable on an international level thanks to its distinct style and uniqueness.
Casual, cool and chic, the brand is in hot demand because of its wearability and versatility, and the distinctive style made famous for more than 60 years by its parent line Missoni.
M Missoni’s signature style and palette, patterns and prints have become synonymous with a keen and sure sense of taste: exquisite figurative or abstract motifs inspired by nature, art and architecture, different habits and cultures. Constructions, cuts and fits are the credentials of a fashion which, while rooted in tradition, comes on new, season after season, in a spirit of non-conformist freedom
M Missoni was conceived in 2002 as a new line dedicated to a younger sophisticated woman, aged 20 to 30 years old, who would like to wear the Missoni style. In January 2009 Missoni s.p.a. and Valentino fashion group s.p.a. announced the renewal of their partnership agreement for the next ten years.
The line has been a constant success due to the qualitative distribution achieved and to the rich creativity of Angela Missoni, personally involved in the creation of the collections.
The first directly operated store was opened in 2006 in New York. Other 8 dos are currently open in Beijing, Hong Kong, Macau, Aventura (Florida), south coast plaza (California), Las Vegas, and Milan. In addiction 19 exclusive Boutiques are present in Spain, China, Malaysia, Taiwan, Kuwait, Abu Dhabi, Saudi Arabia. In the next months new exclusive boutiques openings are scheduled in Guangzhou (China) and Doha (Qatar).
Today the M Missoni brand enjoys an exceptionally strong awareness in the fashion world