Dirk Bikkembergs is the belgian designer who first with his creations forced the union between fashion and sport.
Provocative, revolutionary intense his vision and his fashion celebrate the modern man , strong , masculine , but above all sportingly healthy.
First designer to pick up on a growing trend:
Fashion merging with Sport
Health, passion and discipline sum up his vision of masculinity and characterise the modern athlete
The new era of Dirk Bikkembergs is now driven by Lee Wood, the Chief Creative Director.
The Bikkembergs man is sporty and healthy on one side, urban on the other side.
The design language is contemporary: sportwears influences fashion and fashion influences sportwear.
Keywords: graphic, geometric, block colour& fabrics, logos, letters and numbers.